Why Interactive Television

The answer to the question "Why iTV Now" is a simple one.

Interactive television increases programming ratings and advertising revenue, directly impacting your bottom line.

Viewers want to interact with content and control their entertainment experience on every device capable of delivering video—including the television screen. They want to rate video content, post comments, participate with shows through voting and polling and have interactive, two-way conversations with their favorite brands.

For programmers and service providers alike, interactivity doesn't have to be only associated with Web video. You can deliver two-way, interactive experiences today to the biggest screen in the house. Ensequence interactive television connects content to audience, bringing web-like functionality that your viewers have come to expect directly to their televisions. 

Interactive TV keeps viewers engaged, increases their enjoyment and generates buzz through social media vehicles like Facebook and Twitter. And advertising is transformed from a passive branding exercise to an active direct response medium—viewers can respond to offers instantly with the click of the remote control. Results can be tracked and measured in real time, bringing web-like metrics and accountability to television. 

The US Cable industry has enabled one of the largest interactive platforms available today—Enhanced TV Binary Interchange Format (EBIF)—and it has reached critical mass. The six largest cable service providers, and their cooperative affiliation with Canoe Ventures, have 25 million households “EBIF ready” now, and are aiming to have 40 million EBIF ready by the end of 2011.

But we don’t stop with just cable…we work with all existing interactive platforms including satellite and telco, plus emerging connected TV platforms from companies like Samsung and Yahoo!.

Let Ensequence help you increase your program ratings, advertising revenue and sell merchandise with the click of a button by delivering interactive advertisements and immersive programming experiences to your audience. Your content and advertisements will be more powerful and engaging than ever before.