T-commerce

The Shortest Path from Passion to Purchase

Traditional television imposes barriers to instant gratification. Viewers want offers synchronized with the content they're viewing. When a commercial closes by sending the viewer to the phone or the web to complete a purchase, those purchases don't always happen. Even worse, if viewers leave your channel to place the order they might not come back. Viewers want a direct, two-way connection with your products. If they see something they want, the easier it is to act, the better the chance they'll purchase then and there.

Ensequence iTV taps impulse buying behavior by enabling purchases from dedicated shopping channels, TV shows and 30-second spots. Ensequence iTV precisely synchronizes your offers with your content to maximize the relevancy of the offer.  

T-commerce experiences capture viewers at their point of passion, enabling them to instantly make a purchase with their remote controls. T-commerce allows you to present offers when consumers are most likely to make purchases and without requiring them to interrupt, or even end, their viewing.

Ensequence leads the T-commerce movement. We power the largest T-commerce experience in the UK for QVC, and are readying launches for both QVC and HSN in the U.S.