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iTV Manager Service Provider Edition

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The Ensequence iTV Manager® Service Provider Edition lets you create, deploy and scale interactive advertising—in your local advertising and marketing inventory—easily, affordably and dependably.

A lifecycle and workflow management system, iTV Manager enables interactive advertising to scale in a Local Ad Sales operational environment. With iTV Manager, you'll significantly reduce the complexity of iTV development and deployment, making it possible to implement interactive advertising experiences at the velocity required by your advertising marketplace. From template creation and re-versioning, to scheduling and playout, iTV Manager is a simple, powerful platform for delivering highly immersive and response-ready advertising.

Ensequence’s iTV products—iTV Manager Service Provider Edition and Create® authoring tool—can be licensed individually, in tandem, or as a Managed Service. iTV Manager can be readily integrated into an existing Ad Sales infrastructure.

BENEFITS

  • Remove technical hurdles to delivering certified iTV experiences.
  • Use a simple, familiar interface to easily manage, monitor and change your iTV experiences.
  • Create iTV experiences rapidly through fully customizable templates.
  • Integrate with key standards.
  • Easily translate Internet data feeds into iTV content.
  • Stay informed about the effectiveness of your interactive experiences.

Customize your iTV Manager edition based on the options below:





iTV Manager Core Platform

The core platform is included for all system components and connect modules. The core platform contains:

  • Scalable content repository. Facilitates the management of iTV experiences throughout all stages of their lifecycle. All application templates, their workflows, versions, assets and system configurations and metadata are stored here.
  • Browser-based client. Provides easy access to iTV Manager Service Provider Edition from Windows and Mac computers.
  • Real-time interactive TV rendering engine. Provides preview of iTV applications and instant feedback to all workflow actions via dynamic thumbnail generation.
  • User administration console. Allows access to iTV Manager’s secure, multi-enterprise system of roles, privileges and security levels.
  • Standards-based architecture. Supports industry standards, including ETV-BIF I04, SCTE 130, CoDF, CIP, SaFi and others.
  • Client and campaign management interface. Enables client and campaign administration to be shared and distributed across multiple enterprises.
  • Multiple sales regions. Enables the creation of semi-autonomous sales regions, with their own clients, campaigns, and users, while still allowing centralized oversight.
  • Campaign scheduler. Provides schedule workflow definition and review due dates; defines broadcast flight windows and event IDs.
  • Campaign manager interface. Integrates with ad sales systems such as Strata for automated campaign creation and campaign status reporting.
  • Analytics-driven campaigns. Provides web-like accountability for iTV campaigns.
  • Centralized management interface. Access your management console from any web browser.

Click here to view a screen shot of the iTV Manager Core Platform

Click here to view a screen shot of the Master Template Module

Click here to view a screen shot of the iTV Manager Versioning Module

Master Template

The iTV Manager Master Template Module lets you easily define new application types from authored ETV-BIF applications.

Use the Master Template Module for:

  • Importing new interactive applications created in Ensequence’s Create ETV-BIF authoring environment.
  • Creating template workflows for virtually any aspect of an authored ETV-BIF application.
  • Defining global child-templates to enable easy productization of interactive advertising templates.

Click here to view a screen shot of the iTV Manager Core Platform

Click here to view a screen shot of the Master Template Module

Click here to view a screen shot of the iTV Manager Versioning Module

Versioning

The iTV Manager Versioning Module template-based re-versioning makes the versioning and re-versioning process powerful, flexible and simple.

Use the Versioning Module for:

  • Multi-enterprise role based management of iTV campaigns across zones, regions and channels.
  • Scheduling of workflow and review due dates.
  • Defining broadcast reach (regions, ad zones, head-ends), flight windows and event IDs.
  • Offline re-versioning and reviewing of application templates based on a pre-defined template workflow.
  • Ensuring that only approved applications can be released for broadcast.
  • Enforcing re-versioning rules so that all changes are compliant with the certified application.
  • Access via intuitive Web browser based user interface or programmatic versioning API.

Click here to view a screen shot of the iTV Manager Core Platform

Click here to view a screen shot of the Master Template Module

Click here to view a screen shot of the iTV Manager Versioning Module

Packager

The iTV Manager Packager Module provides “Early Bind” functionality that enables the creation of enhanced MPEG streams for distribution and use of existing playout infrastructure.

Use the Packager Module for:

  • ETV-BIF binary compilation.
  • Enhanced A/V asset muxing and packaging.
  • CoDF packaging.
  • Package Delivery.
  • Automated delivery to defined location(s).
  • Delivery via API to defined location.

Response

The iTV Manager Response Module manages and fulfills responses to local interactive TV ads.

Use the Response Module for:

  • Managing customer responses and aggregation with your systems.
  • Tallying advertising responses for up-to-the-moment results.
  • Aggregating results from multiple sources, such as web or phone results, and including them in the iTV results.
  • Integrating with your customer databases to associate responses with customers for on-line or off-line fulfillment.
  • Securely authenticating data sources.

Metrics

The iTV Manager Metrics Module provides an automated Ad Sales reporting system.

Use the Metrics Module for:

  • Standard metrics address the key metrics required for interactive ad sales
  • Online access to standard reports by Local Ad Sales customers.
  • Scheduled and on-demand reports.

Click here to view a screen shot of the iTV Manager Metrics Report