Ensequence’s knowledge of EBIF specifications have made them a great partner. 
- David Preisman, Vice President of Interactive Television, Showtime Networks Inc.
Case Studies
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- More than 2.6 million application launches within the first month live on the Verizon FiOS TV Platform. (Base of 3.2 million subscribers)
- More than two-thirds of launches of the Nick Gaming Widget are repeat visits.
- By the end of the first month, nearly half of all viewers who launched the widget played the games multiple times.
Nickelodeon sought innovative ways to increase engagement with their channels with a series of four SpongeBob SquarePants games that are complementary to the TV experience and easy for Nickelodeon and Nicktoons viewers of all ages to play.
The games include a character building game, an image shuffle puzzle, a match game and Tic-Tac-Toe. The experience also contains an area for promotional content.
- The Character Building Game allows viewers to assemble new and unique characters using features of other characters.
- The Image Shuffle Puzzle Game asks viewers to rearrange the sequence of shuffled image columns or ‘slices’ until the proper sequence is obtained. This game also features a higher level of difficulty with more columns to rearrange.
- The Match Game challenges viewers to find visual duplicates or matches among several image tiles. Upon selecting the second tile, viewers receive confirmation of success or are prompted to try again.
- The Tic-Tac-Toe Game can be played against the TV or in two-player pass-the-remote mode.
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- Winner - 2010 Emmy® Award – Awarded Emmy Plaque for Outstanding Achievement in Television Engineering Development
- Winner - 2010 CTAM Mark Awards – Gold
- One of the Very First EBIF applications (launched February 2010)
- First with Voting and Polling
- First national EBIF experience offered in HD
Showtime Networks Inc. selected Ensequence to bring a knock-out experience to the network’s sports programming using the EBIF standard for Interactive TV. SHOWTIME® wanted to pull viewers further into the experience during each fight and offer voting by remote with the results displayed on-screen as viewers participate around the country. The programmer also wanted to ensure that the interactive application was synchronized with the action during the fight and offered a compelling viewer experience that would keep fans coming back for more.
After responding to an on-screen prompt, SHOWTIME Sports viewers are able to access fighter stats and profiles, as well as live polling, a trivia game, a fight calendar and control over custom viewer settings.The interactive experience, initially available on Verizon FiOS, appears to be ‘floating’ as it hovers above the video telecast. Designed to look like a vintage trading card with a slightly distressed appearance, SHOWTIME Sports Interactive was aesthetically pleasing and carefully crafted to be easy to use despite the graphic limitations of lower-end set-top boxes.
Viewers have complete control of the experience, enabling them to explore content during fights or between rounds and also hide the application using their remote control at any time during the telecast. SHOWTIME Sports® Interactive uses EBIF, the industry standard being deployed by most of the leading cable operators as well as Verizon FiOS.
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- Views interacted for 3:15 minutes on average.
- Video and DVR compontents increased engagement time by 60%.
- Subsequent viewer interactions focused on product and location information.
Nike’s advertising agency, Wieden+Kennedy, sought innovative ways to engage consumers and optimize the Nike Zoom campaign using exclusive long-form video content of athlete LaDainian Tomlinson. This campaign used advanced video capabilities in a fresh and interesting way to provide the deepest, most engaging interactive television experience possible.
This cutting edge interactive television campaign was available to DISH Network customers and delivered more than 20 minutes of new and exciting content. When a viewer began watching the Nike Zoom commercial, an on-screen prompt appeared on their television inviting them to press SELECT to ‘Become LT’ and enter the experience.
This allowed viewers to:
- Learn about LT’s training moves
- See him demonstrate them in action
- Play a game to test their ‘quickness’
- Learn more about the shoes
- Find local stores